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July 2, 2018
By: TOM BRANNA
Editor
The 2018 BrandZ Top100 Most Valuable Global Brands ranking is out. Compiled by WPP & Kantar Millward Brown, L’Oréal Paris was named the world’s most valuable personal care brand for the sixth year in a row. L’Oréal increased its brand value by 9% to $26 billion during the past year following successful strategies to build loyalty and become more customer-centric. Shiseido grew 42% to reach No. 12 while Estée Lauder rose 29% to the ninth position. The total value of the BrandZ Personal...
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